Project Overview
In an increasingly fast-paced world saturated with visual stimuli, fashion has the potential to become a sensory experience capable of reconnecting individuals with their deepest emotions. This collection stems from an essential question: how can fashion activate emotional memory through the senses? Based on the close relationship between smell, memory, and emotion, the project proposes garments that are not only observed or worn, but experienced. Through the incorporation of microencapsulated fragrances in the textiles, each piece becomes a vehicle for evocation, capable of transporting the wearer to intimate and personal memories. The collection thus explores a more sensory dimension of luxury: a luxury defined not only by aesthetics, but by the capacity to generate a profound emotional connection between the body, the garment, and memory
Key Highlights
Our core highlights include a diverse range of fashion collections that embrace both modern aesthetics and functional design. Each piece is crafted with attention to detail, ensuring it meets the demands of our audience while staying true to brand values.
Additionally, we prioritize collaboration with innovative designers to continually push the boundaries of creativity. Our focus on original ideas and market adaptability sets us apart, positioning us as leaders within the competitive landscape of fashion management.
Memoria
The collection is built around the idea of olfactory memory, understood as the capacity of aromas to activate memories and emotions stored in the subconscious.
Smell, one of the senses most directly connected to the amygdala and hippocampus—brain centers associated with emotion and memory—becomes the narrative axis of the project. Each garment incorporates fragrances microencapsulated in its fibers, allowing the aroma to be released gradually with movement and contact with the body.
In this way, the garments transcend their aesthetic function to become sensory and emotional objects, capable of activating personal memories and generating intimate experiences.
The relaxed silhouettes, natural textiles, and color palette inspired by earthy and natural tones reinforce this narrative of calm, introspection, and emotional connection. The collection thus proposes a form of emotional luxury, where fashion becomes a means to inhabit memory, stimulate the senses, and build a deeper relationship between the body and the garment.
We were deeply inspire by the working woman. we knew we wanted this to be our consumer and our products to actually unstand her life style.
Most working woman in Colombia would be consider middle aged and yet most close are target to young women. Our brand wanted to be inspiring and relatable to a big age group. women starting to work but also CEO close to retiering. Comfort and versability were some important aspects in our search for our consumer needs and we kept that in mind for the design theory and pattern.
This project was a challenge because in order to make it come true we needed to make a lot of research.
The idea of having clothes with smell was one of the first creative desicions we took and we knew at that point that it will be one of the collums of this colection.
scientific studies such as Lavender and the Nervous System (2013, PubMed Central), The Effects of Aromatherapy on Anxiety and Depression in People With Cancer: A Systematic Review and Meta‑Analysis (2022), Peters et al., “Work and worker health in the post-pandemic world” (2022, The Lancet Public Health), Herz, R.(2016). The Role of Odor-Evoked Memory in Psychological and Physiological Health. Brain Sciences. helped us see the importance and viability of this goal.
Some key understandings were the importance of a cotton base material for the impregnation of the sense and the seleccion of the right senses in order to create a more suitable experience for the consimer and its needs during working hours
Textiles
COMPOSICIÓN: 100% ALGODÓN
TEJIDO: DRILL (SARGA)
ANCHO: 2.40 M
REFERENCIA COMERCIAL: DRILL TABACO
PROVEEDOR: TEXTILES & MODA
PANTONE: TCX-2B1915
COMPOSICIÓN: 100% TENCEL (CELULOSA
RECUPERADA)
TEJIDO: PLANO (TAFETÁN)
ANCHO: 1.50 M
REFERENCIA COMERCIAL: TENCEL BEIGE
PROVEEDOR: TEXTILES & MODA
PANTONE: TCX-141118
COMPOSICIÓN: 100% ALGODÓN
TEJIDO: DRILL (SARGA)
ANCHO: 2.40 M
REFERENCIA COMERCIAL: DRILL VERDE
OLIVA
PROVEEDOR: TEXTILES & MODA
PANTONE: TCX-7748C
COMPOSICIÓN: 100% TENCEL (CELULOSA
RECUPERADA)
TEJIDO: PLANO (TAFETÁN)
ANCHO: 1.50 M
REFERENCIA COMERCIAL: TENCEL
TERRACOTA
PROVEEDOR: TEXTILES & MODA
PANTONE: TCX-181343
Communication Strategy
Pre-event: Launch a campaign with key phrases such as “it’s not about clothes, it’s about being and feeling” and “How do you want to feel today?”
Create moments of pause for slow breathing and mindfulness exercises.
Event: Upload photos of the event to social media, strategically place mirrors to encourage social media posting. Include stickers with affirmations such as “I inhabit my energy,” “My body is my temple,” and “Dress with intention.” Extend a special invitation to influencers whose
identity reflects the brand.
Stations:
First Station: “Intention Zone” This would be divided into two parts. The first part consist of a ritual where the visitor chooses a scent that is correlated with how they
feel that day (clear, energetic, or otherwise).
The second part: would be a symbolic act where they would write on paper made from organic
materials for planting a seed their intention for the day
Second station “Presence through Textiles”: The objective of this station is
to present the garments organically. To create a stand where these garments are presented, divided by the scents
contained within them, and related to an intention such as: Citrus for clarity, floral for containment, and mint for energy.
Third station “Conscious Body Zone”: This section will focus on Pilates,
healing through breathing exercises, and mindfulness. These will be short 15-minute sessions every hour in which each person will be invited to smell
the selected essence at the first station at the beginning and at the end.
Fourth station “Being Well to Feel Good”: In this part we will offer tastings of vitamins in gummies with objectives
such as focus, calm, and energy, and drinks also correlated to these, such as March for clarity, cocoa for the heart, and the band for grounding.
Fifth station “Closing Ritual”: This section is divided into a conclusion
regarding the activities carried out, inviting the participants to make a
journal entry with the question: What scent do I want to wear tomorrow?
Following this, there is a sales area with personalized packaging and a confirmation letter.
Post-event: Create a database under the pretext of sending attendees photos
of the event, a digital book of affirmations, and discount vouchers for purchases.
Creative Vision
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- Unique designs that stand out
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- Passion for creativity and innovation
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